Listen to the HR and Recruitment community and you would be forgiven for thinking that strange forces are suddenly at work. ‘The Right Candidate’ has become a mysterious animal, erratic in behaviour, difficult to identify and almost impossible to pin down. ‘Out there’, somewhere, but where?
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At 52N we take the view that if you understand the experiences that candidates have, you can understand why they behave like they do. People (and candidates) don’t just buy brands anymore – they like them, share them and follow them. They no longer just consume media, they’re creating and distributing it as well. So how do you manage a myriad of messages in such a multi-channel, user-generated world? How do you see the wood for the trees?
The latest Forrester Wave Report shows that it’s a blend of engaging narrative and agile technology that can keep you, the employer, ahead of evolving talent markets and shifting candidate expectations. A free copy of the report is available by clicking on this link
Forrester highlights Jobvite as a prime example of technology that can bring your candidate engagement to life with more relevant communications and better brand experiences. Jobvite’s own research shows that only 11% of visitors to your recruitment website will actually apply, and referrals are the most efficient channels, producing 37% of referrals – so they know a thing or two about connecting you with the people you need. And, as Forrester shows, they’re doing something about it.
The Report – which draws assessments from analysts, research associates, vendor response teams and customer references – gave particularly high scores to Jobvite in both the “Current Offering” and “Strategy” categories. Beyond calling the product suite a “clear leader with deep social tool functionality” Forrester stressed that “customers give Jobvite high marks for ease-of-use, satisfaction in product performance, implementation, sourcing candidates and providing metrics on sourcing solutions.” Praise indeed.
These scores are no accident. From its inception, Jobvite understood that the talent market needed a comprehensive recruiting solution, not just ‘another ATS’ tacked onto a traditional HR suite. From the very beginning, it sought to be an innovator – first on social, first on mobile job apply, first to deliver native video interviewing and first with a native CRM. Little wonder that in 2014 over 49 million people interacted with the Jobvite platform and over 11 million applications were submitted on customer career sites such as LinkedIn, Twitter and Marketo.
Jobvite is one example of how the future of both engagement and hiring is being shaped – and it’s this convergence of agile yet powerful technology, focused on delivering a ‘human’ user experience as well as maximum talent market penetration, that makes the future of recruitment so exciting for the team here at 52N.
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