Actors on stage

The Good and the Bard of Candidate Management

In Candidate & Employee Engagement, Our Authors, People Engagement, Steve McNally, Talent Attraction by Steve @ 52n2 Comments

Have you ever noticed the difference between US and UK actors when they’re being interviewed? By and large, US actors look at the interviewer as the subject – because they’re normally trained to act ‘on film’, where looking at the person talking to you is ‘what you do’. British actors, on the other hand, tend to come through the theatrical tradition, consciously addressing the audience. It harkens back to Shakespeare’s time and before, where a Play was about the words rather than the acting. Every single syllable meant something, because the words were knowledge and information as well as entertainment.

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The plays wot the Bard wrote remain masterpieces of language. But back in the day they were acted out with very little subtlety. It was all about the message, which needed to stimulate and engage, directly and obviously. And therein lies the parallel with much of today’s candidate engagement. It usually remains a private dialogue in a stylised and formalised language, between the interviewer (the recruiter) and the interviewee (the candidate). Yet in today’s world, recruiters very often need to broaden the conversation to capture the optimum interest. Why? Because most sought-after skills are scarce, most candidates are passive and most employment brands are not really that powerful.

Of course, great engagement is still about creating that feeling of a very special one-to-one conversation. But the challenge is to make that connection inside every single potential candidate, wherever they are sat.

 

Directly, believably, compellingly.

 

Letting the words do the talking.

 

Exit This Blog, Stage Left.

 

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Steve @ 52n
Founder - Brand & Communication Lead @ Weare52n
A 25 year recruitment and employment communications career has been punctuated with 36 CIPD RAD awards for my work with clients, such as; Accenture, Aviva, British Airways, Deloittes, IBM, Nestle, Oracle, Pepsico, PwC, RBS, Tesco and Xerox. Along with global EVP projects for organisations as diverse as Airbus Industries, Pfizer and Rank Group plc. This experience is why I am a passionate Team Lead for 'Heart, Mind & Soul' engagement solutions.

    Steve @ 52n
    Founder - Brand & Communication Lead @ Weare52n
    A 25 year recruitment and employment communications career has been punctuated with 36 CIPD RAD awards for my work with clients, such as; Accenture, Aviva, British Airways, Deloittes, IBM, Nestle, Oracle, Pepsico, PwC, RBS, Tesco and Xerox. Along with global EVP projects for organisations as diverse as Airbus Industries, Pfizer and Rank Group plc. This experience is why I am a passionate Team Lead for 'Heart, Mind & Soul' engagement solutions.

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